April 14, 2020 1 min read
Since I started my personal color analysis business nearly two decades ago I have met hundreds of interesting and inspiring people. Many of them have unique, specialized businesses like mine. It has been fascinated seeing how their understanding of their own color harmony has shaped the way they approach their lives and businesses.
I often get questions about what colors to use for branding when starting a new business or rebranding an existing one. One of the first choices is what the logo colors of the first decisions to make is logo colors and it does not stop there. Everything from the interior design colors to print advertising should reflect the unique business culture. And a sole practitioner or business owner is essentially “the brand” so the impression they make through color is critical.
Color is everywhere and we take for granted how color impacts us on a daily basis. We know to stop at a red light. We know who to cheer for when our team makes a goal because of the team colors. We would be unsettled and possibly nauseous if the Target bullseye logo appeared yellow rather than red, as expected.
Join me as I profile colorful clients and business owners who have been wearing their colors and utilizing them not only in their wardrobes but in the way they run their businesses. These entrepreneurs come in all shapes, styles, colors and industries. Understanding their colors has driven their business in sometimes unexpected ways.
I’m so excited to introduce you to some amazingly colorful entrepreneurs in the Colorful Lives series.
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June 29, 2022 5 min read
It is my pleasure to introduce featured Cool Summer, Haberdasher and Executive Clothier, Chuck Alf.
For over 20 years Chuck has been addressing the sartorial needs of CEO’s, senior partners, professional athletes, business owners, wedding parties and everyday people who want their clothing to look, feel and fit perfectly. Chuck's colorful personality and understanding of personal colors makes him unique in the bespoke industry.
Learn more about Chuck’s evolution in the custom men’s clothing business, some of his unique clients like the Buffalo Bills and how understanding his colors has influenced his business.
May 28, 2022 2 min read
I was so inspired when I met professional organizer, Light Summer Lorraine Bohonos. Lorraine immediately embraced her colors and revamped her entire wardrobe following her color analysis. It is not surprising given her passion for simple, streamlined living and the philosophies she promotes with the organizing business she founded, Home Free.
With an artist’s eye and true belief that your environment affects how you live, Lorraine works with each client to create the most useful, organized and beautiful space for them to thrive.
Read more about how Lorraine's color analysis has influenced her life and business in this month's blog. And take a peak at all her gorgeous Light Summer Sara Silvio jewelry.
May 03, 2022 3 min read
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