April 14, 2020 1 min read
Since I started my personal color analysis business nearly two decades ago I have met hundreds of interesting and inspiring people. Many of them have unique, specialized businesses like mine. It has been fascinated seeing how their understanding of their own color harmony has shaped the way they approach their lives and businesses.
I often get questions about what colors to use for branding when starting a new business or rebranding an existing one. One of the first choices is what the logo colors of the first decisions to make is logo colors and it does not stop there. Everything from the interior design colors to print advertising should reflect the unique business culture. And a sole practitioner or business owner is essentially “the brand” so the impression they make through color is critical.
Color is everywhere and we take for granted how color impacts us on a daily basis. We know to stop at a red light. We know who to cheer for when our team makes a goal because of the team colors. We would be unsettled and possibly nauseous if the Target bullseye logo appeared yellow rather than red, as expected.
Join me as I profile colorful clients and business owners who have been wearing their colors and utilizing them not only in their wardrobes but in the way they run their businesses. These entrepreneurs come in all shapes, styles, colors and industries. Understanding their colors has driven their business in sometimes unexpected ways.
I’m so excited to introduce you to some amazingly colorful entrepreneurs in the Colorful Lives series.
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November 30, 2021 3 min read
I am so excited to introduce you to a trusted colleague and fellow color enthusiast, Jewelry Designer Sara Silvio. Years ago a client of mine introduced me to Sara's work and since then I have had the pleasure of analyzing her colors, choosing pieces which have become favorites in my own jewelry collection and collaborating to bring our clients masterfully crafted wearable art.
After years of preparation, Sara and I are now launching an exquisite line of jewelry exclusively curated for the Indigo Tones 12 seasonal tones. With unequivocal passion and painstaking enthusiasm, we have created collections of unique pieces inspired by her world travels to reflect the colors and vibe of each season. Meet Sara!
November 01, 2021 2 min read
I am thrilled to introduce you to a Rochester treasure and the hippest Optician on the planet - Dark Autumn, Tamra Asmuth, founder of One Hip Chic Optical. Tamra and I realized our shared passion for color and art during her color analysis many years ago. Since then we have collaboratively helped our mutual clients to confidently wear eyeglasses that enhance their unique style, face shape and coloring.
One Hip Chic offers an interesting selection of unique frames by designers from all over the world. Her local shop was recently named "America's Finest Optical Retailer" by Invision, a leading industry magazine.
October 02, 2021 2 min read
It was a treat for me to do a "surprise" color analysis for Donald Green for his 50th birthday several years ago. He was a good sport and went along for the ride and jumped enthusiastically into his Warm Autumn palette. Donald is a Podologist and runs a specialized European foot care center. I was amazed at his professionalism and attention to detail on my first visit. He and I share a similar exacting approach to our systems and methods and I appreciate the care he gives each and every client.
In the years since his color analysis he has incorporated his colors into his business branding and lifestyle.
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