It is my pleasure to introduce Dark Winter, Meg Casebolt, founder of  Love At First Search, an agency that guides small online business owners, especially female entrepreneurs in creating search friendly websites and strategic content. She helps her clients to optimize how they show up in search results in Google, Youtube, etc - Search Engine Optimization (SEO).

I learned to start by identifying the core essence of my business, to choose visuals and words that would be send out a clear message in an appealing way and how use all the tools to help viewers see me clearly and navigate around my site effortlessly. It is so similar to how I help my clients understand their coloring and style with special tools to authentically maximize a natural look in the simplest, most streamlined way.

Meg and I both help our clients to be seen! Read more about Meg's journeys with her color analysis and how it has influenced her online image:

The past few months have been so rewarding helping clients purge their closets of items that may be their style but not in flattering colors. So many of us are ready for a simple, streamlined wardrobe where everything in it feels like a YES!

Some really motivated clients wanted to edit their closets and were happy for Indigo Tones to help them find a good home for some of their favored items.

As soon as the clothing exchange got started it was amazing how excited everyone was to purge and donate pieces that were not right for them. A big motivator was knowing that they would go to the right person who shared the same size style and was just as eager to find the items in their own colors and lovingly wear them!

Everyone in the clothing exchange had a blast and continues to enjoy curating their closet to be a unique expression of their coloring and personality.

Enjoy the pics of the exchanges!

It is my great pleasure to introduce Dark Autumn, Joan Lincoln - Rochester, NY's fashion and beauty icon for decades! She lives life with style & flair and a never ending enthusiasm for connecting and collaborating with local businesses and charitable organizations. Her entrepreneurial spirit and business acumen belie a family oriented local girl sensibility and humanity that she brings to her business ventures. 

I have collaborated with Joan for years. In the decades since I opened my first studio in Pittsford, NY around the corner from a fabulous boutique she managed, she has become Rochester's leader on all things involving fashion and style. 

We share a passion for empowering women to be their best by making style affordable and accessible while lessening the impact of the fashion industry on the environment. 

Read more about Joan's eclectic and expansive contribution to helping women in this month's colorful lives blog.