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When I meet someone new and share that I am a personal color analyst, they usually assume that I am really into fashion. While I enjoy shopping and love creating outfits in my colors and style, the biggest motivator for me in learning my own colors and starting a personal color analysis business was to simplify and to help others to do the same. Before I knew what colors worked for me, I was constantly buying more clothing in order to fill a void I did not realize I had. I felt overwhelmed by the waste in my closet and in my wallet from purchasing things that did not work for me. I felt wasteful and unfocused and never felt confident getting dressed.
The fashion industry has a disastrous impact on the environment. In fact, it is the second largest polluter in the world, after the oil industry. And the environmental damage is increasing as the industry grows. Clothing has become disposable. As a result, we generate more and more textile waste. A family in the western world throws away an average of 66 lbs of clothing each year. Only 15% is recycled or donated, and the rest goes directly to the landfill or is incinerated. (To learn more how fashion trends, production materials, manufacturing methods and policies affect our environment check out Sustain Your Style).
My clients tell me they have closets full of clothing but nothing they feel like wearing. They keep buying to find things that work with clothes they do not like that much anyway. Most of us have at least a few items that are comfortable, fit well, look flattering and we enjoy wearing. They get worn repeatedly. Imagine the impact on your life and the environment if everything in your closet was one of those! Consider a capsule wardrobe or eco wardrobe that consists of classic clothing items that you can wear interchangeably to create versatile looks with just a few key pieces.
Purchasing colors and styles that work means less waste, less money spent, less need for more, more, more! Having a closet in color harmony allows you to create infinite number of outfits and looks with far fewer pieces. The likelihood that you will be happier wearing them is increased and the need to buy more is reduced.
Shopping our own closets is a great way to start! I am always amazed to hear that once someone knows their colors and their style, they often find things in their closets that really work well together. And nothing is more freeing than letting go of something that doesn’t work. Psychologically it is easier for us to let go of something when we know it will be a better fit for someone else.
Fortunately second hand shopping has become a mainstay and nearly every town has a consignment boutique or a charitable resale store. At Indigo Tones, I offer new and gently worn clothing in all colors and styles categorized by season. It feels great to know that I am reducing waste while helping someone find the right look! I love that we can Go Green every time we step in the closet! Regardless of your season, GREEN is EVERYONE’S COLOR!
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It is my pleasure to introduce Dark Winter, Meg Casebolt, founder of Love At First Search, an agency that guides small online business owners, especially female entrepreneurs in creating search friendly websites and strategic content. She helps her clients to optimize how they show up in search results in Google, Youtube, etc - Search Engine Optimization (SEO).
I learned to start by identifying the core essence of my business, to choose visuals and words that would be send out a clear message in an appealing way and how use all the tools to help viewers see me clearly and navigate around my site effortlessly. It is so similar to how I help my clients understand their coloring and style with special tools to authentically maximize a natural look in the simplest, most streamlined way.
Meg and I both help our clients to be seen!
The past few months have been so rewarding helping clients purge their closets of items that may be their style but not in flattering colors. So many of us are ready for a simple, streamlined wardrobe where everything in it feels like a YES!
Some really motivated clients wanted to edit their closets and were happy for Indigo Tones to help them find a good home for some of their favored items.
As soon as the clothing exchange got started it was amazing how excited everyone was to purge and donate pieces that were not right for them. A big motivator was knowing that they would go to the right person who shared the same size style and was just as eager to find the items in their own colors and lovingly wear them!
Everyone in the clothing exchange had a blast and continues to enjoy curating their closet to be a unique expression of their coloring and personality.
Enjoy the pics of the exchanges!
It is my great pleasure to introduce Dark Autumn, Joan Lincoln - Rochester, NY's fashion and beauty icon for decades! She lives life with style & flair and a never ending enthusiasm for connecting and collaborating with local businesses and charitable organizations. Her entrepreneurial spirit and business acumen belie a family oriented local girl sensibility and humanity that she brings to her business ventures.
I have collaborated with Joan for years. In the decades since I opened my first studio in Pittsford, NY around the corner from a fabulous boutique she managed, she has become Rochester's leader on all things involving fashion and style.
We share a passion for empowering women to be their best by making style affordable and accessible while lessening the impact of the fashion industry on the environment.
Read more about Joan's eclectic and expansive contribution to helping women in this month's colorful lives blog.
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