Go Green is Everyone's Color!

March 03, 2020 2 min read

Go Green is Everyone's Color!

When I meet someone new and share that I am a personal color analyst, they usually assume that I am really into fashion.  While I enjoy shopping and love creating outfits in my colors and style, the biggest motivator for me in learning my own colors and starting a personal color analysis business was to simplify and to help others to do the same. Before I knew what colors worked for me, I was constantly buying more clothing in order to fill a void I did not realize I had.   I felt overwhelmed by the waste in my closet and in my wallet from purchasing things that did not work for me.  I felt wasteful and unfocused and never felt confident getting dressed.

The fashion industry has a disastrous impact on the environment. In fact, it is the second largest polluter in the world, after the oil industry. And the environmental damage is increasing as the industry grows.  Clothing has become disposable. As a result, we generate more and more textile waste. A family in the western world throws away an average of 66 lbs of clothing each year. Only 15% is recycled or donated, and the rest goes directly to the landfill or is incinerated.  (To learn more how fashion trends, production materials, manufacturing methods and policies affect our environment check out Sustain Your Style).

My clients tell me they have closets full of clothing but nothing they feel like wearing.  They keep buying to find things that work with clothes they do not like that much anyway.  Most of us have at least a few items that are comfortable, fit well, look flattering and we enjoy wearing.  They get worn repeatedly.  Imagine the impact on your life and the environment if everything in your closet was one of those!   Consider a capsule wardrobe or eco wardrobe that consists of classic clothing items that you can wear interchangeably to create versatile looks with just a few key pieces.

Purchasing colors and styles that work means less waste, less money spent, less need for more, more, more! Having a closet in color harmony allows you to create infinite number of outfits and looks with far fewer pieces.  The likelihood that you will be happier wearing them is increased and the need to buy more is reduced. 

Shopping our own closets is a great way to start! I am always amazed to hear that once someone knows their colors and their style, they often find things in their closets that really work well together.  And nothing is more freeing than letting go of something that doesn’t work.  Psychologically it is easier for us to let go of something when we know it will be a better fit for someone else. 

Fortunately second hand shopping has become a mainstay and nearly every town has a consignment boutique or a charitable resale store.  At Indigo Tones, I offer new and gently worn clothing in all colors and styles categorized by season. It feels great to know that I am reducing waste while helping someone find the right look!  I love that we can Go Green every time we step in the closet!   Regardless of your season, GREEN is EVERYONE’S COLOR!


Leave a comment

Comments will be approved before showing up.


Also in Living in Color

Warm Spring Blog Feature Kristina Hutch Matthews
Colorful Lives, Warm Spring Kristina Hutch Matthews

March 27, 2025 5 min read

I am thrilled to introduce you to my friend, colleague and dreamwork mentor, Warm Spring Kristina Hutch Matthews.  Kristina is an artist, writer, animal lover, healing arts practitioner and so much more!  Her mother is also an accomplished and prolific artist and together they run the Penfield Arts Center

We immediately clicked when we met and I was excited to give her a color analysis given her natural talent for all things aesthetic.  I wasn't surprised to see her closet immediately following the analysis was filled with muted colors. That is typical these days, especially for those with a creative style.  But, I was shocked to see her closet a few months ago.  She has completely transformed it from the dusty colors of the past to lighter and brighter colors focused especially on the warmth of Warm Spring.  She has learned that the golden browns of her hair and eyes work perfectly as neutrals replacing blacks and grays.

Over the years, I have utilized many personal development tools but it was Kristina's dreamwork class that has given me the most incredible AHA moments. I thought the class would be fun and interesting and help me understand why I saw a whale or something like that but dreamwork is so much more!!  Kristina has a talent for giving feedback and fresh insight into a situation that may be challenging or lingering from the past.  My understanding of how to remember and process dreams has truly been life changing and transformative.  Kristina has brought so much color into my life!  Read more about her journey with her artistry and healing practices as well as her personal color journey in this month's blog:

Read More
Bright Spring Natalie Rae Dickerson Owner of Panache Consignment by Natalie Rae
Colorful Lives, Bright Spring Natalie Rae Dickerson

February 27, 2025 3 min read

What fun to introduce the incredibly colorful Bright Spring, Natalie Rae Dickerson!  I met Natalie when she was in the process of taking over the fabulous fine clothing store, Panache Consignment from my client and colleague Joan Lincoln. Meeting Natalie was like a burst of fresh air. She radiated warmth and vibrancy and was very game to learn more about what colors would be ideal for her. It was no surprise that she absolutely popped in the bright colors and that she jumped right in head first into wearing them. Every time I pop in to the shop, she is shining in some new combination of her colors. She redesigned the store to be organized by color and I find it so easy to find colors for myself and my clients. Read more about her international journey in the world of fashion and color in this month's blog.

Read More
Bright Winter Bianca Calascibetta with her swatch book
Colorful Lives, Bright Winter Bianca Calascibetta

January 28, 2025 7 min read

It is a thrill to introduce you to Bright Winter, Bianca Calascibetta founder of UCO, a creative marketing firm. When she enthusiastically called me to schedule a color analysis after seeing another client of mine looking pulled together,  I knew I had to get her in for a consultation asap. Her excitement was infectious and it only increased when she saw herself in her colors and out of the drab bronzers and muddy cosmetics she had been wearing.  Her BRIGHT personality and dramatic but romantic style suited the bold, saturated colors.  When I had the pleasure of helping her edit her closet, I could see that she was used to toning herself down with dull colors so that she didn't stand out. How refreshing to see her in colors and styles that suit her personality and coloring. The affect is harmonious and draws you in.  Learn more about her experience and unique insights in this month's blog.

Read More