Colorful Lives, Dark Autumn Joan Lincoln

October 26, 2022 4 min read

Dark Autumn Joan Lincoln featured in the November 2022 Indigo Tones Colorful Lives Blog

It is my great pleasure to introduce Dark Autumn, Joan Lincoln - Rochester, NY's fashion and beauty icon for decades! She lives life with style & flair and a never ending enthusiasm for connecting and collaborating with local businesses and charitable organizations. Her entrepreneurial spirit and business acumen belie a family oriented local girl sensibility and humanity that she brings to her business ventures. 

I have collaborated with Joan for years. In the decades since I opened my first studio in Pittsford, NY around the corner from a fabulous boutique she managed, she has become Rochester's leader on all things involving fashion and style. 

We share a passion for empowering women to be their best bymaking style affordable and accessible while lessening the impact of the fashion industry on the environment. We also share an affinity for a feminine Romantic Style and so I gravitate towards Joan's look. 

Read more about Joan's eclectic and expansive contribution to helping women in this month's colorful lives blog.  

My journey through the fashion and image industry has offered me a host of extraordinary introductions, adventures, and accomplishments beginning in 1978 when I was voted “Best Dressed” for my Waterloo High School Yearbook.

I started my retail career managing local The Limited, Inc. stores and moved over to running upscale niche boutiques. In the 80’s and 90’s, I also modeled on local runways and had many gigs with large corporations like  Kodak, Bausch & Lomb and Xerox. Then, stepping from in front of the lens to behind it I spent a decade as a Makeup Artist working for NYC-industry giant Trish McEvoy Cosmetics. I was blessed with a reputation that allowed me to become a sought-after makeup artist in the region for decades. 

Joan Lincoln Makeup Artist and Model in the 1980's and 90's Rochester, NY

Often described as a "serial entrepreneur", it was not a surprise that I decided to retire from the makeup industry in order to establish Panache Vintage and Finer Consignment and Panache Home and Design,establishing the “HAPPPY CORNER” in the 12 Corners of Brighton, NY. The Panache team specializes in empowering women to expressing their individuality through passion for fashion. At Panache we have every component of a woman’s outfit - extraordinary clothing for unique, fashionable women - we love to make Rochester our runway!

These are my favorite pink pants and some other treasures found at Panache. I really enjoy sending my clients to Panache to find unique clothing in their colors. Joan and I collaborate each month to feature the seasonal tone that corresponds.  Brenda and Joan on a typical day in the shop.

Kerry Jones of Indigo Tones and Joan Lincoln of Panache Consignment

Check out the pics of my successful shopping trip to Panache with a Light Spring who had just found out her colors that morning.  What fun!

Shopping trip at Panache Consignment Boutique with Light Spring Wendy Mancarella

My passions  have always focused on female-based fashion retail/resale, marketing, women empowerment and special event planning. I am a weekly Radio Personality on WARM1013.COM with host Tony Infantino. Fashion First with Joan Lincoln entertains listeners about the latest trends and tips in the beauty and fashion industries, giving a glimpse into the world of fashion from the dressing room to the runway!

Dark Autumn Joan Lincoln on the Fashion First show on Warm 101.3 in Rochester, NY

I have written for the former Rochester Woman Magazine, former Fashion Edge of Healthy Edge Magazine, and was a Beauty Buzz blogger with HerRochester. 

In 2010, I helped Meghan Mundy to found Fashion Week of Rochester, a three-day event including 6 runways shows that spotlights local designers, boutiques, businesses and artists while shining a light on youth homelessness. 

Fashion Week of Rochester 

What prompted you to have a color analysis?

After meeting Kerry, I purchased a gift certificate for a personal color analysis for a dear friend.  She discovered that she was a Cool Winter and became so immersed in her jewel tone colors  and icy cool look was so enthusiastic about  her experience that I decided that I needed to have mine done too!

How has it changed your life?

Being in the retail industry surrounded by clothing and home furnishing all day,  my color wheel has helped me define and refine my palette in my closet and what colors I surround myself with in my home. In my multi level home, I refer to my family room as the neutral room and my living and dining rooms as my soothing rooms. Both decorated from the neutral pages on my color wheel but at a different degrees.  I love them both. 

In what ways has it changed the way you approach your business?

Having the knowledge of my own color story, I continue to promote the need for wearing the correct colors to my clients. I encourage daily they too treat themselves to a color analysis to better understand what colors they should be wearing!  It's fascinating when a client returns with their wheel in hand and shops more confidently.

What has been the biggest challenge?

I've found the biggest challenge is to not wear black as much as I used to. The fashion industry promotes black as it is easy to produce and has many myths associated with making everyone looks slimmer.  While that can be the case for some like my friend above, for many including me the browns of my hair and eyes make a better neutral.  While I do have a softer, warm black on my color I try to blend it with the earthy browns as much as I can...but some days, I just can't break this one color rule!

Any interesting things happen while you were wearing your colors?

Oh Baby you bet! When the color and the style is on point so are the compliments! There's a big difference when someone likes your sweater compared to when they say "you look amazing today!"

What was the biggest surprise?

When I took my color wheel and dove into my closet some of my most favorite pieces of clothing were a perfect match.  So I guess sometimes, not always, we already know what colors we should be wearing...then there is all the black in my closet that I just can't let go of! 

Tell me about your favorite color in your palette.

OLIVE and Aubergine all day long!!!!

Tell me about your closet

Boho Chic, Artsy, Romantic and Multi layer draping pieces.  Then there are the cowboy boots, jeans with lots and lots of Dusters!!!!


Leave a comment

Comments will be approved before showing up.


Also in Living in Color

Indigo Tones Colorful Lives Blog for December featuring Dark Winter Meg Casebolt
Colorful Lives, Dark Winter Meg Casebolt

November 30, 2022 4 min read

It is my pleasure to introduce Dark Winter, Meg Casebolt, founder of  Love At First Search, an agency that guides small online business owners, especially female entrepreneurs in creating search friendly websites and strategic content. She helps her clients to optimize how they show up in search results in Google, Youtube, etc - Search Engine Optimization (SEO).

I learned to start by identifying the core essence of my business, to choose visuals and words that would be send out a clear message in an appealing way and how use all the tools to help viewers see me clearly and navigate around my site effortlessly. It is so similar to how I help my clients understand their coloring and style with special tools to authentically maximize a natural look in the simplest, most streamlined way.

Meg and I both help our clients to be seen! Read more about Meg's journeys with her color analysis and how it has influenced her online image:

Read More
A warm autumn closet purge starts an incredible clothing exchange
The Incredible Colorful Clothing Swap!

October 26, 2022 1 min read

The past few months have been so rewarding helping clients purge their closets of items that may be their style but not in flattering colors. So many of us are ready for a simple, streamlined wardrobe where everything in it feels like a YES!

Some really motivated clients wanted to edit their closets and were happy for Indigo Tones to help them find a good home for some of their favored items.

As soon as the clothing exchange got started it was amazing how excited everyone was to purge and donate pieces that were not right for them. A big motivator was knowing that they would go to the right person who shared the same size style and was just as eager to find the items in their own colors and lovingly wear them!

Everyone in the clothing exchange had a blast and continues to enjoy curating their closet to be a unique expression of their coloring and personality.

Enjoy the pics of the exchanges!

Read More
Indigo Tones Colorful Lives Blog feature for October, Warm Autumn Erin Sirianni
Colorful Lives, Warm Autumn Erin Sirianni

September 27, 2022 5 min read

The last several months have been an absolute joy working with Warm Autumn Erin Sirianni to get her closet completely refreshed and full of items that she loves. She was very focused and determined to only have things that worked and the effort she made was worth it! She completely changed her hair, she passed along hundreds of items of clothing (see where some of them landed!), purged a huge percentage of her closet and shopped everywhere from the Indigo Tones resale shop to Panache Consignment to Goodwill to stores at the mall. 

Erin is a Professional Development and Life Coach who gravitated to more structured, classic clothing as it felt the most professional but as we worked with her body shape and her personality we discovered she really likes a bit more drama and softer lines suit her shape. Read more and see all the transformations in this month's colorful lives blog!

Read More