April 14, 2020 1 min read
Since I started my personal color analysis business nearly two decades ago I have met hundreds of interesting and inspiring people. Many of them have unique, specialized businesses like mine. It has been fascinated seeing how their understanding of their own color harmony has shaped the way they approach their lives and businesses.
I often get questions about what colors to use for branding when starting a new business or rebranding an existing one. One of the first choices is what the logo colors of the first decisions to make is logo colors and it does not stop there. Everything from the interior design colors to print advertising should reflect the unique business culture. And a sole practitioner or business owner is essentially “the brand” so the impression they make through color is critical.
Color is everywhere and we take for granted how color impacts us on a daily basis. We know to stop at a red light. We know who to cheer for when our team makes a goal because of the team colors. We would be unsettled and possibly nauseous if the Target bullseye logo appeared yellow rather than red, as expected.
Join me as I profile colorful clients and business owners who have been wearing their colors and utilizing them not only in their wardrobes but in the way they run their businesses. These entrepreneurs come in all shapes, styles, colors and industries. Understanding their colors has driven their business in sometimes unexpected ways.
I’m so excited to introduce you to some amazingly colorful entrepreneurs in the Colorful Lives series.
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December 03, 2023 7 min read
It is my pleasure to introduce you to this month’s Dark Winter feature, eyebrow, skincare and permanent hair removal expert, Gia Pauldine. Gia was one of my first clients when I started my color analysis business nearly 20 years ago. It was around that time that she also founded her business, Restoration Electrolysis, LLC.
Gia was easy to analyze. Her deep brown hair worked well with black and dark brown neutrals that were then and still are so easy to shop for. A few pops of rich reds, deep greens and purples and she was good to go for many years. When she decided to go gray more recently and wondered how to incorporate it with her clothing choices, we had the pleasure of reconnecting and working on her wardrobe and closet. I was amazed at how gorgeous her skin looked and she introduced me to some of the skin revitalization services she offers now including light therapy. Learn more about her unique, wholistic eyebrow makeovers and skincare maintenance to the process she went through in letting her hair go naturally from a dark brown to a multi-hued gray and how it impacted her clothing choices.
September 07, 2023 6 min read
It’s a treat to introduce you to this month's colorful lives feature, Soft Autumn Tim Stich who is also my son!! Tim’s experience with shopping for clothing and wearing color is unique as I become a color analyst when he was quite young. When he and his sister Clare were little, I tried dressing them in bright colors with strong patterns as was the style then.....but even before learning about personal color harmony, I started to sense that the clothes overwhelmed them and began dressing them in softer colors and solids. I was even shocked the other day to discover when I pulled out his school photos that every single photo (even before I learned of his color palette) was taken in a Soft Autumn color. You can see how his life has evolved wearing the soft, earthy colors that suit his ruddy hair, freckles and soft blue/green eyes.
Over the years, he has mostly been very eager to wear what suits him and looked to me to help him distinguish soft autumn colors from the two seasons nearby - warm autumn and soft summer. We enjoy shopping together, especially now that he lives in Manhattan and the shopping is abundant. It can be a challenge to find his colors in sizes and style that fit but when its perfect, it feels great and he knows it. Read on to learn more about what it’s like to be a guy whose mom is a color consultant!
August 01, 2023 7 min read
I am so excited to introduce you the “entertainingly irreverent” (Associated Press) Soft Summer, Valerie Peterson. Valerie is an extraordinary storyteller in a variety of media including scriptwriting, screenplays, fiction, non-fiction and book publishing/consulting. I analyzed her colors years ago in Rhode Island at a girls weekend hosted by a mutual friend (color analysis and girls weekends make a great combo!). In the years since, Valerie has embraced her Soft Summer colors in spite of living and working in New York City where black is a standard and practical.
It was a thrill when her publisher chose a photo of my family for her wonderfully spirited book, Peterson’s Happy Hour. On page 46, you can find me with my family - brothers, Mike and Tim and my parents Marcia and J. Michael Jones circa 1970. The book features many more photographic gems and recipes for a fabulous social gathering!
In this month’s colorful lives blog, Valerie shares her journey with her color palette. As with all her writing projects, she is humorous, colorful and entertaining! She has kept in great condition and still uses the Sci Art swatch book that I provided back in those days!! Be sure to check out her large body of work on valeriepeterson.net and read more in the blog:
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