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Since I started my personal color analysis business nearly two decades ago I have met hundreds of interesting and inspiring people. Many of them have unique, specialized businesses like mine. It has been fascinated seeing how their understanding of their own color harmony has shaped the way they approach their lives and businesses.
I often get questions about what colors to use for branding when starting a new business or rebranding an existing one. One of the first choices is what the logo colors of the first decisions to make is logo colors and it does not stop there. Everything from the interior design colors to print advertising should reflect the unique business culture. And a sole practitioner or business owner is essentially “the brand” so the impression they make through color is critical.
Color is everywhere and we take for granted how color impacts us on a daily basis. We know to stop at a red light. We know who to cheer for when our team makes a goal because of the team colors. We would be unsettled and possibly nauseous if the Target bullseye logo appeared yellow rather than red, as expected.
Join me as I profile colorful clients and business owners who have been wearing their colors and utilizing them not only in their wardrobes but in the way they run their businesses. These entrepreneurs come in all shapes, styles, colors and industries. Understanding their colors has driven their business in sometimes unexpected ways.
I’m so excited to introduce you to some amazingly colorful entrepreneurs in the Colorful Lives series.
Kerry
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I am thrilled to introduce you to my friend, colleague and dreamwork mentor, Warm Spring Kristina Hutch Matthews. Kristina is an artist, writer, animal lover, healing arts practitioner and so much more! Her mother is also an accomplished and prolific artist and together they run the Penfield Arts Center.
We immediately clicked when we met and I was excited to give her a color analysis given her natural talent for all things aesthetic. I wasn't surprised to see her closet immediately following the analysis was filled with muted colors. That is typical these days, especially for those with a creative style. But, I was shocked to see her closet a few months ago. She has completely transformed it from the dusty colors of the past to lighter and brighter colors focused especially on the warmth of Warm Spring. She has learned that the golden browns of her hair and eyes work perfectly as neutrals replacing blacks and grays.
Over the years, I have utilized many personal development tools but it was Kristina's dreamwork class that has given me the most incredible AHA moments. I thought the class would be fun and interesting and help me understand why I saw a whale or something like that but dreamwork is so much more!! Kristina has a talent for giving feedback and fresh insight into a situation that may be challenging or lingering from the past. My understanding of how to remember and process dreams has truly been life changing and transformative. Kristina has brought so much color into my life! Read more about her journey with her artistry and healing practices as well as her personal color journey in this month's blog:
What fun to introduce the incredibly colorful Bright Spring, Natalie Rae Dickerson! I met Natalie when she was in the process of taking over the fabulous fine clothing store, Panache Consignment from my client and colleague Joan Lincoln. Meeting Natalie was like a burst of fresh air. She radiated warmth and vibrancy and was very game to learn more about what colors would be ideal for her. It was no surprise that she absolutely popped in the bright colors and that she jumped right in head first into wearing them. Every time I pop in to the shop, she is shining in some new combination of her colors. She redesigned the store to be organized by color and I find it so easy to find colors for myself and my clients. Read more about her international journey in the world of fashion and color in this month's blog.
It is a thrill to introduce you to Bright Winter, Bianca Calascibetta founder of UCO, a creative marketing firm. When she enthusiastically called me to schedule a color analysis after seeing another client of mine looking pulled together, I knew I had to get her in for a consultation asap. Her excitement was infectious and it only increased when she saw herself in her colors and out of the drab bronzers and muddy cosmetics she had been wearing. Her BRIGHT personality and dramatic but romantic style suited the bold, saturated colors. When I had the pleasure of helping her edit her closet, I could see that she was used to toning herself down with dull colors so that she didn't stand out. How refreshing to see her in colors and styles that suit her personality and coloring. The affect is harmonious and draws you in. Learn more about her experience and unique insights in this month's blog.
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