April 14, 2020 1 min read
Since I started my personal color analysis business nearly two decades ago I have met hundreds of interesting and inspiring people. Many of them have unique, specialized businesses like mine. It has been fascinated seeing how their understanding of their own color harmony has shaped the way they approach their lives and businesses.
I often get questions about what colors to use for branding when starting a new business or rebranding an existing one. One of the first choices is what the logo colors of the first decisions to make is logo colors and it does not stop there. Everything from the interior design colors to print advertising should reflect the unique business culture. And a sole practitioner or business owner is essentially “the brand” so the impression they make through color is critical.
Color is everywhere and we take for granted how color impacts us on a daily basis. We know to stop at a red light. We know who to cheer for when our team makes a goal because of the team colors. We would be unsettled and possibly nauseous if the Target bullseye logo appeared yellow rather than red, as expected.
Join me as I profile colorful clients and business owners who have been wearing their colors and utilizing them not only in their wardrobes but in the way they run their businesses. These entrepreneurs come in all shapes, styles, colors and industries. Understanding their colors has driven their business in sometimes unexpected ways.
I’m so excited to introduce you to some amazingly colorful entrepreneurs in the Colorful Lives series.
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September 27, 2022 5 min read
The last several months have been an absolute joy working with Warm Autumn Erin Sirianni to get her closet completely refreshed and full of items that she loves. She was very focused and determined to only have things that worked and the effort she made was worth it! She completely changed her hair, she passed along hundreds of items of clothing (see where some of them landed!), purged a huge percentage of her closet and shopped everywhere from the Indigo Tones resale shop to Panache Consignment to Goodwill to stores at the mall.
Erin is a Professional Development and Life Coach who gravitated to more structured, classic clothing as it felt the most professional but as we worked with her body shape and her personality we discovered she really likes a bit more drama and softer lines suit her shape. Read more and see all the transformations in this month's colorful lives blog!
September 08, 2022 4 min read
I was excited to see Deb Willsea again on my recent travels to Cape Cod, MA. We met years ago when I did a her color analysis in Rochester, NY. Deb's petite frame and creative personality style create unique challenges in finding sizes that fit correctly while seeking unusual, creative clothing in the earthy soft autumn palette.
It was a joy to feel the harmony she had created in her home on Cape Cod using Soft Autumn colors and natural materials as we weeded out items in her closet that don't work during a recent closet "rehab". Read more about how she has incorporated the concepts of balancing a natural environment for learning in developing the Cape Cod Toy Library Inc based on the Reggio Emilia philosophy in this month's colorful lives blog.
The Reggio Emilia philosophy aligns perfectly with the concepts of personal color harmony - environments that are aesthetically attractive will help foster children’s learning as well as provide a setting that is welcoming and relaxing for adults.
August 02, 2022 3 min read
It has been a whirlwind since Soft Summer Kara came to a class I taught on the science involved in Personal Color Analysis this past spring. She immediately booked a color consultation and hit the ground running in a concerted effort to create a professional wardrobe in spite of unique challenges.
Kara is the Director of Security Strategic Initiatives for a large financial institution and needs to dress in a more neutral, reserved and traditional way.
Much of the more structured, detailed classic attire in her industry is too overwhelming for her petite frame and preferred natural style. Read more about how she was able to stay within a budget but was willing to invest in the initial color analysis consultation, a capsule wardrobe package and a personal shopping trip with me.
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