Go Green is Everyone's Color!

March 03, 2020 2 min read

Go Green is Everyone's Color!

When I meet someone new and share that I am a personal color analyst, they usually assume that I am really into fashion.  While I enjoy shopping and love creating outfits in my colors and style, the biggest motivator for me in learning my own colors and starting a personal color analysis business was to simplify and to help others to do the same. Before I knew what colors worked for me, I was constantly buying more clothing in order to fill a void I did not realize I had.   I felt overwhelmed by the waste in my closet and in my wallet from purchasing things that did not work for me.  I felt wasteful and unfocused and never felt confident getting dressed.

The fashion industry has a disastrous impact on the environment. In fact, it is the second largest polluter in the world, after the oil industry. And the environmental damage is increasing as the industry grows.  Clothing has become disposable. As a result, we generate more and more textile waste. A family in the western world throws away an average of 66 lbs of clothing each year. Only 15% is recycled or donated, and the rest goes directly to the landfill or is incinerated.  (To learn more how fashion trends, production materials, manufacturing methods and policies affect our environment check out Sustain Your Style).

My clients tell me they have closets full of clothing but nothing they feel like wearing.  They keep buying to find things that work with clothes they do not like that much anyway.  Most of us have at least a few items that are comfortable, fit well, look flattering and we enjoy wearing.  They get worn repeatedly.  Imagine the impact on your life and the environment if everything in your closet was one of those!   Consider a capsule wardrobe or eco wardrobe that consists of classic clothing items that you can wear interchangeably to create versatile looks with just a few key pieces.

Purchasing colors and styles that work means less waste, less money spent, less need for more, more, more! Having a closet in color harmony allows you to create infinite number of outfits and looks with far fewer pieces.  The likelihood that you will be happier wearing them is increased and the need to buy more is reduced. 

Shopping our own closets is a great way to start! I am always amazed to hear that once someone knows their colors and their style, they often find things in their closets that really work well together.  And nothing is more freeing than letting go of something that doesn’t work.  Psychologically it is easier for us to let go of something when we know it will be a better fit for someone else. 

Fortunately second hand shopping has become a mainstay and nearly every town has a consignment boutique or a charitable resale store.  At Indigo Tones, I offer new and gently worn clothing in all colors and styles categorized by season. It feels great to know that I am reducing waste while helping someone find the right look!  I love that we can Go Green every time we step in the closet!   Regardless of your season, GREEN is EVERYONE’S COLOR!


Leave a comment

Comments will be approved before showing up.


Also in Living in Color

Indigo Tones Colorful Lives Blog feature for October, Warm Autumn Erin Sirianni
Colorful Lives, Warm Autumn Erin Sirianni

September 27, 2022 5 min read

The last several months have been an absolute joy working with Warm Autumn Erin Sirianni to get her closet completely refreshed and full of items that she loves. She was very focused and determined to only have things that worked and the effort she made was worth it! She completely changed her hair, she passed along hundreds of items of clothing (see where some of them landed!), purged a huge percentage of her closet and shopped everywhere from the Indigo Tones resale shop to Panache Consignment to Goodwill to stores at the mall. 

Erin is a Professional Development and Life Coach who gravitated to more structured, classic clothing as it felt the most professional but as we worked with her body shape and her personality we discovered she really likes a bit more drama and softer lines suit her shape. Read more and see all the transformations in this month's colorful lives blog!

Read More
Soft Autumn Deb Willsea featured for September Colorful Lives Blog
Colorful Lives, Soft Autumn Deb Willsea

September 08, 2022 4 min read

I was excited to see Deb Willsea again on my recent travels to Cape Cod, MA. We met years ago when I did a her color analysis in Rochester, NY. Deb's petite frame and creative personality style create unique challenges in finding sizes that fit correctly while seeking unusual, creative clothing in the earthy soft autumn palette.

It was a joy to feel the harmony she had created in her home on Cape Cod using Soft Autumn colors and natural materials as we weeded out items in her closet that don't work during a recent closet "rehab". Read more about how she has incorporated the concepts of balancing a natural environment for learning in developing the Cape Cod Toy Library Inc based on the Reggio Emilia philosophy in this month's colorful lives blog.  

The Reggio Emilia philosophy aligns perfectly with the concepts of personal color harmony - environments that are aesthetically attractive will help foster children’s learning as well as provide a setting that is welcoming and relaxing for adults.

Read More
Indigo Tones Colorful Lives Blog feature Soft Summer Kara R
Colorful Lives, Soft Summer Kara R

August 02, 2022 3 min read

It has been a whirlwind since Soft Summer Kara came to a class I taught on the science involved in Personal Color Analysis this past spring. She immediately booked a color consultation and hit the ground running in a concerted effort to create a professional wardrobe in spite of unique challenges.

Kara is the Director of Security Strategic Initiatives for a large financial institution and needs to dress in a more neutral, reserved and traditional way.  

Much of the more structured, detailed classic attire in her industry is too overwhelming for her petite frame and preferred natural style. Read more about how she was able to stay within a budget but was willing to invest in the initial color analysis consultation, a capsule wardrobe package and a personal shopping trip with me.

Read More