November 30, 2022 4 min read
It is my pleasure to introduce Dark Winter, Meg Casebolt, founder of Love At First Search, an agency that guides small online business owners, especially female entrepreneurs in creating search friendly websites and strategic content. She helps her clients to optimize how they show up in search results in Google, Youtube, etc - Search Engine Optimization.
For years, I had heard from many colleagues that I needed to seek out the services of the world's "Queen of SEO". I was so inspired when I finally connected with Meg and shocked to learn she was located right in my hometown of Rochester, NY. She's fun and down to earth and easy to place your trust in with her exceptional knowledge of how the internet search world works.
I learned to start by identifying the core essence of my business, to choose visuals and words that would be send out a clear message in an appealing way and how use all the tools to help viewers see me clearly and navigate around my site effortlessly. It is so similar to how I help my clients understand their coloring and style and how to authentically maximize a natural look in the simplest, most streamlined way. Meg and I both help our clients to be seen!
Read more about Meg's journeys with her color analysis and how it has influenced her online image.
Growing up in the 80s, my mom had "had her colors done" at a color party, and she knew that she was a "winter" ... and both of us knew that we weren't the same (she has light hazel eyes whereas mine are dark brown) and that I looked overwhelmed in colors that were too bright (like vivid pinks, which look great on her).
I think because we didn't know, and my eyes were brown, we sort of just assumed that brown = autumn ... but I look awful in oranges! So for all this time, I just felt confused and sorta bleh.
Then I met Kerry, through some colleagues and decided to give color analysis a try. Kerry explained that there aren't four palettes but twelve, and my mind was a little bit blown. We went through the color analysis process, and went back and forth a bit between Dark Winter and Dark Autumn to see the difference--that I actually did belong in the winters! My dark hair/eyes and fair skin tone looked great in the darker end of the Winter group.
Turns out my mom and I are both winters but I'm Dark and she's Bright - while she can be bold in her choices (those magentas and ceruleans that I thought disqualified me from Winter because they were too bold for me) whereas I choose richer tones (I can pull off burgundy and forest like nobody's business).
So what does this mean for me?
For years, I was highlighting my hair, trying to make myself feel less dark, more glowing ... but the warm, gold tones of the highlights ended up looking brassy against my cool skin. But after my color analysis, I decided to embrace the darker, bolder tones that look best on me. It even gave me the courage to do something I'd always wanted to do but didn't think I could pull off: dye my hair purple! (Yes, I brought my swatches with me to the hair stylist, Andrea Bonawitz who thankfully is already familiar with Kerry's work!)
I'm also way more likely to lean into a bold lipstick choice -- I used to think going too dark would overpower me and make me look washed out, but I've found that the right tone can actually bring my face to life! And switching my blush from a warmer peachy color to the Indigo Tones plum blush made a huge difference too.
I also took some time to purge all the old "autumn" clothes out of my closet, to make room for more black, eggplant, burgundy and teal not only makes it easier to find complimentary options in my closet, but I know that everything I reach for will feel more "right." Plus I've never loved clothes shopping, so now that I know what I'm looking for, I can pretty much skip the mall during the seasons when the stores will be pushing other color palettes and feel ok with only shopping around the holidays.
I think the biggest difference for me is how I show up on my YouTube channel.
While Kerry was explaining the whole process, I found myself thinking of the fantasy romance series, A Court of Thorns and Roses, in which the heroine Feyre finds herself in the Spring Court surrounded by light colored peonies and white roses, and never quite feels at home. Then she is kidnapped into the Night Court, where she embraces her own darkness as part of her beauty, and it's there where she finds her home.
My color analysis, and newfound identity as a Dark Winter, gave me permission to let go of the feeling that I need to be light and soft and muted to be beautiful. There are plenty of people who do well with light and soft ... but I'm not one of them. My strength comes in my boldness, and embracing the darkness gave me the ironic permission to truly shine.
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January 25, 2023 4 min read
I observed grace under pressure in a high pitched environment when I met Media Coach, Bright Winter Cindy Christi at the United States National Pageant several years ago. As founder of Cindy Christi TV, Cindy helps Household names, CEO’s, Speakers, Best Selling Authors, On-Air Personalities and Pageant Contestants feel most confident stepping up to the mic, in front of a camera and into the spotlight.
Cindy’s professionalism and ease in front of the camera and steadying presence onstage set the tone for contestants and the pageant as a whole. I noticed how she sparked and shined in some of the bright clothing she wore and offered to determine which bright colors were best. Bright Winter? Bright Spring? It was clear she was a Bright Winter right away when I started draping her. Wow! She truly popped in pops of color.
Learn more about Cindy’s journey with the perfect colors and it’s impact on her specialized businesses in this month’s colorful lives blog.
January 04, 2023 4 min read
The past year I had the fortune to get to know an amazing couple who uniquely embraced growth through color and brought much inspiration to me personally and professionally. They worked as a team with me to modify their wardrobes, redo their closet and bring all they learned during their color consultation into other aspects of their lives.
In October, I introduced you to Warm Autumn, Erin Sirianni and now it is my pleasure for you to meet her Cool Winter husband, Danny. While Danny's coloring is dark and cool, his personality is warm and open. As a Realtor and business owner of Sirianni Realty, he understands that real estate decisions are made visually and viscerally. He saw immediately the value in wearing flattering and harmonious colors and promptly incorporated it into his approach to his business.
Read more about his journey in this month's colorful lives blog.
October 26, 2022 1 min read
The past few months have been so rewarding helping clients purge their closets of items that may be their style but not in flattering colors. So many of us are ready for a simple, streamlined wardrobe where everything in it feels like a YES!
Some really motivated clients wanted to edit their closets and were happy for Indigo Tones to help them find a good home for some of their favored items.
As soon as the clothing exchange got started it was amazing how excited everyone was to purge and donate pieces that were not right for them. A big motivator was knowing that they would go to the right person who shared the same size style and was just as eager to find the items in their own colors and lovingly wear them!
Everyone in the clothing exchange had a blast and continues to enjoy curating their closet to be a unique expression of their coloring and personality.
Enjoy the pics of the exchanges!
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